ARKEG is a unique product that combines a kegerator and an arcade cabinet. Dan Grimm and Brant Myers, two close friends, created ARKEG to solve a common problem when hosting parties: how to keep people happy and engaged? They created a hybrid product that could provide cold beer and a fun gaming experience. ARKEG cost $4,000, but only sold 20 units in two years, making it a valuable but unpopular product.
ARKEG is aimed at people who love to host parties, people with man caves, or people who want to equip their homes with a unique product. Despite the product’s potential, the Shark Tank panel was not convinced due to reasons such as low sales, high production costs, and a not-so-large market. Ultimately, ARKEG was sold after years of unsuccessful efforts. Still, ARKEG’s story serves as an example of the difficulties of developing new products and competing in a challenging market.
GIPHY App Key not set. Please check settings